Popular is just what the mass mind is resonating with.⁠

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Think.⁠

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Really think.⁠

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The fact, is that to be the "most popular" and to have the most "friends" or followers, the creative individual must leave out the difficult parts.⁠

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It must be dumbed down into something to be consumed in 6 seconds or less.⁠

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Glance through your feed.⁠

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How many people are there posting "motivational memes" right now?⁠

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Everybody's an expert now, right?⁠

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Chances are REALLY good that the person with the most followers or "likes" is not really disruptive or even that creative.⁠

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We tend to give standing ovations to things that we agree with. Not to things that rattle our cage, push up against our resistance, and truly make us think.⁠

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